Forget the big marketing gurus.
The best email marketer on Earth is my plumber.
He sends me an email every Saturday.
Just 4-5 sentences with some random home tip, like:
- Leave the cold water running overnight when it’s freezing outside.
- Clean the exhaust duct for the clothes dryer.
- Double-check the hot water heater for leaks.
Then a reminder to call him if I need plumbing help.
And sometimes there’s an offer like “get 15% off a new boiler this week.”
Result: he’s top of mind when someone needs a plumber.
Nobody else sends me shit.
Not the electrician. Not the roofing guy. Not the exterminator.
The lesson: email will keep you top of mind, even if you don’t sell stuff online.
This plumber probably makes $300,000+ a year from a $300 MailChimp account.
Crazy.
P.S. I don’t like MailChimp because it’s expensive and hard to use.