The Anti-Avatar: How to Find Your Ideal Customer

Written By Michael Comeau  |  Uncategorized  |  0 Comments

Care about making real money?

Then identify your ideal customer so you can create a razor-sharp marketing message.

A message that makes people think “this is for me.”

If you have trouble finding your ideal customer (or avatar)… I have some advice:

Think backwards ad create your anti-avatar.

Here’s how you do it:

  • Don’t think about who you want to work with.
  • Focus on who you DO NOT want to work with.

Say you help influencers build back-end funnels.

You make your list of dealbreakers.

You realize you can’t work with people that:

  • Have less than 5,000 Twitter followers.
  • Don’t have an online course
  • Are afraid to sell

You now have your anti-avatar: people with under 5,000 Twitter followers with no course that are afraid to sell.

Now you flip your anti-avatar upside down to get your ideal customer or customer avatar.

Think about how powerful this message is:

“I help people With 5,000+ Twitter followers make $20,000 per month with online courses.”

Way better than “I help influencers monetize their followings.”

So make your list of dealbreakers – the hallmarks of your worst customers.

Then flip that list upside down.


You have your ideal customer.

Let me know if this makes sense.

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