How to Write a Welcome Email

Your welcome email is the most important email you’ll write.

That’s when you greet people who join your list and set expectations for what you’re going to deliver.

Below, I’m going to show you my entire welcome email, but let’s first go through the basics of writing a great welcome email.

First things first, your welcome email needs a subject line.

You don’t have to complicate it because people will be looking for the email in your inbox.

Here are a few ideas:

• • Welcome to [INSERT YOUR LIST NAME]

• • IMPORTANT: Welcome to the family

• • Welcome – get your ebook

If your welcome email’s open rate is under 80%, switch up the subject line.

Next, you want to give people something to click on.

This could be a link to an eBook, video, or article.

You want clicks right off the bat to send a signal that this person wants your emails – a key aspect of email deliverability.

You may hear recommendations ask people to do things like:

• • Add your email address to their contacts

• • Move your emails from the Gmail Promotions tab to the Primary tab.

But in my experience, very few people will actually do those things.

So I shoot for clicks.

You also need to set expectations.

You need to let people know exactly what they’re getting, and how often they get it.

Is it 1 email a week? 3 emails a week?

Be super specific!

And tease what people are going to learn!

Now, want to see my welcome email?

Here it is: