If you are serious about making money with your business – online or off – you need an email list. Why? You need an email list because email marketing is the most effective form of marketing known to man. Email gives you maximum profitability and flexibility, which is why even even social media giants like

“I’m an email marketer.” Say that to your friends and you’ll hear things like: “Oh you mean you send spam?” “Nobody buys stuff from email!” “People hate getting emails.” Reality #1: When people join your email list, they expect to get emails from you. Reality #2: Spam has a specific definition – unwanted, unsolicited emails.

There’s a lesson in this story… see if you pick up on it before I reveal the secret later in this post. “We need someone to write a sales email for the offer ,” she yelled. “I’ll do it!” That’s how I got started in email marketing. I was a writer for a major financial news site

Email marketing is a mix of art and science. What’s the art part? That’s idea generation. The science part comes from analyzing the results of your email marketing ideas. So let’s go through the most important email marketing metrics and what they mean for your business. Open Rate (most overrated) Open Rate is the percentage

The other day I Tweeted that the #1 myth in email marketing is that people don’t want a lot of emails. And someone responded with “Wrong – as long as they have the right intent behind them.” That got me thinking… what does intent mean when writing an email? So I racked my brain and