Care about making real money? Then identify your ideal customer so you can create a razor-sharp marketing message. A message that makes people think “this is for me.” If you have trouble finding your ideal customer (or avatar)… I have some advice: Think backwards ad create your anti-avatar. Here’s how you do it: Say you help

Forget the big marketing gurus. The best email marketer on Earth is my plumber. He sends me an email every Saturday. Just 4-5 sentences with some random home tip, like: Then a reminder to call him if I need plumbing help. And sometimes there’s an offer like “get 15% off a new boiler this week.”