Email marketing is a mix of art and science. What’s the art part? That’s idea generation. The science part comes from analyzing the results of your email marketing ideas. So let’s go through the most important email marketing metrics and what they mean for your business. Open Rate (most overrated) Open Rate is the percentage

The other day I Tweeted that the #1 myth in email marketing is that people don’t want a lot of emails. And someone responded with “Wrong – as long as they have the right intent behind them.” That got me thinking… what does intent mean when writing an email? So I racked my brain and

This story will teach you a vital marketing skill in 2 minutes. As you read, guess that that skill is. I’ll reveal at the bottom of the email…. Anyway… The #1 theme of my career: I learn the hard way. Especially with product launches. In a past life, I was charged with relaunching a failed

Your welcome email is the most important email you’ll write. That’s when you greet people who join your list and set expectations for what you’re going to deliver. Below, I’m going to show you my entire welcome email, but let’s first go through the basics of writing a great welcome email. First things first, your

Most people send weekly email newsletters. I email my list every 2 days, or 3.5 times per week. The #1 question I get is “how do you come up with 3.5 new emails every week?” The answer is… I don’t. I write an email once, and I send it forever using a simple automated sequence