Welcome to Edition #4 of the World’s Most Dangerous Unnamed Email Marketing newsletter. You’re going to see: Let’s go! What Is Email List Segmentation?  Email list segmentation is just what it sounds like – turning your email list into smaller segments based on data. You can create segments based on product purchase history, demographics, geography,

Welcome to issue #3 of our still-unnamed weekly email marketing newsletter. Funny. I wrote about the biggest email marketing mistakes, and I left out the biggest one of all: Focusing on little things over big things. Email marketing tools like ActiveCampaign (my choice as of 8/6/2023), ConvertKit, MailChimp, and Beehiiv let you split test things

I love bragging about my sky-high email open rates like I did in this Tweet: I posted this even though I know: So let’s talk about why email open rates are inaccurate, and why they’re not as important as you think. You’ll even learn why people like me brag about email open rates (it’s kind

This is edition #1 of my all-new weekly email marketing newsletter. No name because I thought this up less than 24 hours ago. Write back if you have suggestions… So why does Britney Spears suck at email? Story goes like this: On July 11, I see on Twitter that Britney is writing a book ‘The Woman in