My Latest Updates
Most email marketers consider click-through rate to be a critical metric. A high click-through rate means your content is engaging and relevant to your audience, and that you make effective calls to action in your emails. And a low click-through rate means you have big problems like bad content and low list quality. But I love to destroy
Welcome to Edition #4 of the World’s Most Dangerous Unnamed Email Marketing newsletter. You’re going to see: Let’s go! What Is Email List Segmentation? Email list segmentation is just what it sounds like – turning your email list into smaller segments based on data. You can create segments based on product purchase history, demographics, geography,
Having trouble coming up with email marketing ideas? Then follow these 3 simple steps: #1 is most important, because that’s your idea generation engine. I belong to email newsletters from: They all give me ideas for subject lines, email formats, calls to action, product names, offer names, and more. Do not overthink this. If you
Welcome to issue #3 of our still-unnamed weekly email marketing newsletter. Funny. I wrote about the biggest email marketing mistakes, and I left out the biggest one of all: Focusing on little things over big things. Email marketing tools like ActiveCampaign (my choice as of 8/6/2023), ConvertKit, MailChimp, and Beehiiv let you split test things
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