One of the first decisions you make in email marketing is whether to use single opt-in or double opt-in when people join your list.Double opt-in is better in most situations because it guarantees better email list health and deliverability. But single opt-in can be superior for paid traffic, provided you keep your list clean.Now let’s

One of my favorite email marketing techniques is to resend emails to non-openers. But should you resend emails to non-openers? Resending emails to non-openers is a great way to increase sales, opens, and clicks. But you can’t resend emails to non-openers all the time because you will burn out your list. I’ll show you how

Today you’re going to learn why your email rate is so low, and how to fix it. A low email open rate means you are doing something very wrong with your email list.Low email open rates are caused by weak subject lines, poor list quality, and bad relationships with your readers. You can fix low email

The second of the 10 Commandments of email marketing is “when you send more emails, you make more money. Once upon a time, I was running a one-day emails sales promo. I planned to do 3 emails over the course of one day. And the first one landed with a BANG. The sales piled up