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Influencers are the most powerful voices on social media platforms like TikTok, Instagram, and YouTube, commanding the attention of thousands or even millions of followers. Yet we hear story after story of content creators going dead broke and collapsing under the stress of unpredictable algorithms. The Solution: A Super Simple Email Marketing System That Brings
Email marketing is a mix of art and science. What’s the art part? That’s idea generation. The science part comes from analyzing the results of your email marketing ideas. So let’s go through the most important email marketing metrics and what they mean for your business. Open Rate (most overrated) Open Rate is the percentage
I’m obsessed with split testing and data analysis. Because I’ve built my career on questioning conventional wisdom. I don’t believe in best practices. I only believe in testing things to see what works in the real world. Most “best practices” are written by people who just just repeat stuff from other people – they don’t
Welcome to the 5th edition of the world’s most dangerous email marketing newsletter. Today we’re talking about a topic – persuasion. So you’re going to learn my #1 persuasion tip for email marketing, copywriting, webinars, ad writing, online dating apps, negotiating with your boss, EVERYTHING. It’s the “Hook & Logic” method. Here’s how it works.
Every so often, someone will say “email marketing is dead.” And I laugh because there’s zero evidence of email going away – or even slowing down. Email marketing works in 2023 because it gives marketers the highest ROI of any tool, and gives you the best data. Over 4 billion people use email every day,
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