Welcome to the 5th edition of the world’s most dangerous email marketing newsletter. Today we’re talking about a topic – persuasion. So you’re going to learn my #1 persuasion tip for email marketing, copywriting, webinars, ad writing, online dating apps, negotiating with your boss, EVERYTHING. It’s the “Hook & Logic” method. Here’s how it works.

Every so often, someone will say “email marketing is dead.” And I laugh because there’s zero evidence of email going away – or even slowing down. Email marketing works in 2023 because it gives marketers the highest ROI of any tool, and gives you the best data. Over 4 billion people use email every day,

Most email marketers consider click-through rate to be a critical metric. A high click-through rate means your content is engaging and relevant to your audience, and that you make effective calls to action in your emails. And a low click-through rate means you have big problems like bad content and low list quality. But I love to destroy

Having trouble coming up with email marketing ideas? Then follow these 3 simple steps: #1 is most important, because that’s your idea generation engine. I belong to email newsletters from: They all give me ideas for subject lines, email formats, calls to action, product names, offer names, and more. Do not overthink this. If you