My Latest Updates
What is the Return on Investment of Email Marketing? According to Omnisend, it’s $36 to $40. That means for every $1 you spend on email marketing, you make $36 to $40 back. Learn why in this video breakdown: The reason email marketing works so well is because of a built-in consistency bias. Dr. Robert Cialdini
The digital marketing world is always changing. But the power of email marketing just keeps growing because it gives you a direct connection to your audience, fostering deeper connections and of course, conversions. One of the most popular email marketing frameworks is the 5 T’s – Target, Tease, Teach, Test, and Track. But you know
Welcome to the 10th edition of the world’s most dangerous email marketing newsletter. Today’s topic: High-Ticket Sales Over Email Yes, you can sell REALLY REALLY expensive stuff over email. Well into the 4 or 5 or even 6 figures. But not the way you think. Stop thinking about the word “Sell.” And start thinking about
Welcome to the 8th edition of the world’s most dangerous email marketing newsletter. “You want some tequila?” That’s that my new doctor said when I walked into the waiting room. Yes, my doctor offered my tequila. At 11:45 in the morning. What did he do? What was he trying to accomplish? He was lightening the
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